The answer to this is undoubtedly yes. There are no businesses that would not benefit from some kind of social media presence. And the reason for this is quite simply that businesses do business with people and half the people in the world are now on social media.
The key benefits to having your business are as follows:
1. Brand Awareness
When you post to your social media, that post will be seen by anyone who follows your account and these are generally your customers or people interested in your product or service. If they then share or take similar action to that post, then their follows in turn will also see it. This is how some content becomes viral - ever increasing in coverage and views.
2. Customer Loyalty
In the past, the only way to grow customer loyalty was through love of a product or service. Today loyalty can be additionally sparked, cultivated and maintained through smart social media engagement. Research suggest that just under half of customers that follow a brand on social media are less likely to shop at any competitors.
3. Valuable Feedback
Some companies spend thousands of pounds conducting surveys and other services to find out ways that they can improve their customer service and experience. Social media allows customers to directly tell you what it is that they like and don't like about your business, providing you with valuable insights.
4. Increased SEO
All social media pages and posts are indexed by search engines including Google. This means that every page and post that you create is another opportunity for people to see it online when they are searching it. In addition have direct links on your social media to your website drives traffic, which in turn increases your web pages presence on Google and other search engines.
The above points will alone increase sales to your business. However, all social media sites have or are introducing their own shop and payment methods to allow businesses like yours to sell products and services and take money over social media. Another route to market provides you with an increased customer base that may of shopped elsewhere.
As should be clear your business needs to be on social media.
But social media isn't a magic bullet and simply being on social media isn't enough.You need to be posting and engaging with your followers on a regular basis.
If you think you need help with your social media, then you should consider professional social media management. This is where someone else sets up and manages your social media accounts on your behalf and is very effective.
Westech Media can provide you with professional social media management from just £49 per month. So if you need help you can contact them on the details below or hit the button to book a FREE social media consultation.
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